Marketing 101 March 4, 2008
Posted by Amanda in A Better Mouse Trap.Tags: Customer Centric, Gary Halbert
trackback
I saw this posted over at Marketing Headhunter today, and I just had to post it here. This chunk of Gary Halbert’s retoric seems to exemplify the general concensus about marketing that I was taught in my college courses. The main point being: Building the product your customer needs is more efficient than building a product and then convincing your customer that they need it.
Sometimes your customer may not know that they need what you have to offer.
Indeed! That’s the case where you first have to inform the customer that there is need. A well trained salesforce can be a great tool for this, as well as informational marketing materials.
[...] is for every person. You have to find the niche that you can fill. As I mentioned in an earlier post about Gary Halbert, Building the product your customer needs is more efficient than building a [...]
Somehow i missed the point. Probably lost in translation
Anyway … nice blog to visit.
cheers, Mather