Ad Age: Depth and Authenticity September 8, 2008Posted by Amanda in Clear Tracks.
Tags: Ad Age, authenticity, depth, operations, point of sale
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One of my favorite parts of Ad Age is their three minute video news briefs. For example, this past friday they talked with a high-end fashion store in NY that has differentiated itself by providing the history behind a piece of clothing. All of the clothing at Operations has a history behind: Fireman’s Jackets, Railroad worker pants, watchmaker shirts. The owner explains that what sells their product isn’t the style of clothing. A type of clothing can be duplicated easily. What sells the product is the history and the authenticity it adds to every piece of clothing.