Find Your Niche June 12, 2008Posted by Amanda in A Better Mouse Trap, Mouse Clicks.
Tags: Gary Halbert, M&D Programs, Niche Marketing, Scoreboards
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It’s has been proved time and time again that not every product is for every person. You have to find the niche that you can fill. As I mentioned in an earlier post about Gary Halbert, Building the product your customer needs is more efficient than building a product and then convincing your customer that they need it. One company that I am working with is M&D Innovations. This is a small startup company that has essentially found a niche that they can fill.
These two brothers, Mike and David (hence the M&D), have developed software that turns any computer into a scoreboard. These scoreboards are used for churches, and schools as well as small rinks and stadiums that are not able to shell out the huge dollars for the large hardware displays. As scoreboards can run thousands of dollars and all of the scoreboards designed by M&D are currently under $500, they have essentially found their niche in providing affordable scoreboard technology.
If your company is struggling, talk to your customers. They can tell you which of their needs you are filling and which you are not. It may be that you are marketing to the wrong niche, or you may find a niche that you never considered before.