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Keep it Simple May 29, 2006

Posted by Amanda in A Better Mouse Trap.

Kathy Sierra over at Creating Passionate Users had a great post a few days back about what Sudoku would be like if Tech Companies had made it (if you don't know what that is, you may want to start digging out from under that rock your hiding). 


This isn't just a dig at Microsoft and Co. but good advice for all businesses.  It fits under the same thing I was talking about in my last post.  You can't please everyone, and if you try, you're just wasting those resources. 

In a great quote Jason Fried says, "You don't need to outdo the competition. It's expensive and defensive. Underdo your competition. We need more simplicity and clarity."  

So while you're debating the your analysis of the business situation, consider simplicity and streamlining.  Maybe you customers would like to have good old fashioned service, without the bells and gimmicks.  I've run into this problem with webhosts.  Especially my current one.  Instead of allowing customers to buy what they need for their website, you are only allowed to buy "packages" which consist of a bunch of useless things you'll never use, bundled with the one thing you will.  I had chosen a smaller most expensive host for the service, but as time has gone on, the service has only gotten worse.  They advertise, "TWSites is the provider you can count on for maximum availability and old fashioned, knowledgable, person to person support."  Yes, person to person support that takes two days to get a response from.  And though the owner (and the only person I have ever dealt with on this site) assures me that he can accomodate my needs, but that has yet to be seen.  Just realise that customers would much rather have a simple product and great service than a huge product with all the bells and whistles with horrible service[/end rant]

Entrepreneurship , Customer Service , Jason Fried , Kathy Sierra, Creating Passionate Users



1. Anonymous - May 30, 2006


Google news and reviews…

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