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10 More ways to promote one’s blog June 6, 2006

Posted by Amanda in Clear Tracks, Mouse Clicks.

Well, I talked with my friend Dierdre, and I brought up the idea of us each posting about the same top, how to promote your blog.  She recently started a blog as well, so it's a pertinent subject to both of us.  You can read her post here

As she puts it, we all would like to shamelessly promote our own blogs, because this is all about community, and what kind of community is it if we don't have any visitors?  So here we are, giving you ways to promote your blog, along with ours ๐Ÿ™‚  And don't forget to tell people where you got it.

And I'll do the same here.  I did not come up with most of these on my own, in fact, most are from ProBlogger.net.  I've also added the list of how to promote your blog offline, to my E-Commerce links page. (See the tab above)

1. Print your blog URL on cards, stickers, etc. Basically, if you plan to have anything printed up, put your blog on it. These days, more and more business cards have blog addresses listed on them along with email and phone number. I wouldn't be surprised if I started seeing bumper stickers with blogspot addresses on them soon. There's a lot of traffic on the 101, that bumper in front of me is prime advertising real estate.

2. Interact with Readers – When a reader reaches out to you with a comment, email or link from their blog – interact with them. For starters it’s good manners and secondly it’s a good way to increase the chances that they’ll come back again. I get a lot of people telling me that they don’t have enough readers to their blog – while I can related to this frustration I generally encourage them to see what they’ve got as a good starting place. Interact with those who do come to your blog and make it the best experience you can for them and you’ll find that they spread the word for you.

3. Promote your RSS Feed – Most blog platforms come with a RSS feeds built in but there are ways of increasing your subscriber list. The most obvious of these is to put it in the sight of your readers by putting your RSS button in a more prominent position. There are a variety of different buttons available that you can make available to readers to help them to subscribe to your blog via their news aggregators with one click that might also be worth investigating. Also, if your topic is not one which many readers seem to use RSS in, you might need to do some education on the topic of RSS feeds. Write a post on how to follow your blog via RSS and you might find more do.

4.  Participate in others Blogger’s Projects – From time to time other bloggers will invite your participation in a blog project of theirs. Put your hand up, volunteer some time and contribute in some way. Don’t just do it to get a link on their site, but take the opportunity to build a relationship with them and their readers. Not only will you make a friend, but over time you build some credibility as a blogger who is not just thinking about themselves. On the flip side start your own blogging project. Some of the more popular things to get involved with these days are Blog Carnivals.

5. Track your blog stats.  Knowing where your visitors are coming from will help you figure out what's working and what's not.  Sites such as Technorati and StatCounter.com can help you do this.  Mybloglog is recommended by John Jantsch because it also keeps track of what links visitors are clicking on. (I believe statcounter does this as well).

6. Invite your friends. This is something that Dierdre and I have been doing.  We're a part of another online site, so we're encouraging all of our online friends to either get a blog, or link their existing blogs to us.  This all leads to higher rankings and a better blog overall.

7. Add podcasts.  If you have the opportunity to participate in podcasts, take it.  This is especially good advice if your blog is related to your business and you have a product to plug.  You can also record your own podcasts and have them available on your site.

8. Be Viral.  And by this I don't mean to go cough on everyone you see.  Create innovative custom content and post it on your site.  Use things like YouTube and flickr to help build buzz for your site.  If you can create something that people want to talk about, you'll have great publicity.

9. Manage your comments. Keep an eye on your comments page, and don't allow comment spam to get out of hand.  There are even programs that will help block comment spam for you.

10.  HAVE GOOD CONTENT  This one can't be said enough.  I've seen it on every list, and it's still important.  The better your material, the better your readers will be!

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1. Philippe Mesritz - June 6, 2006

I completely agree with #2. That’s very very true. It is extremely important to make sure that you interact with your readers. If you don’t, it becomes a one way event — similar to a presentation given in a business setting where one doesn’t interact with the audience. There is much less effect.

2. Amanda Heismann - June 7, 2006

One of the great things about the blogosphere, is that it’s a community, not just websites to read. This is also what many business blogs miss on. If you don’t respond to your readers, you’re missing out on a whole dimension of the blog.

3. Scott Rafer - June 16, 2006

I went and looked again. If statcounter is able to count clicks off your site (as opposed to within your site), I can’t find it. It turns out to be a pretty tough thing to do well and in volume. Please give us a try.

4. Amanda - June 17, 2006

MyBlogLog requires a javascript entry, from what I understood, same as Statcounter. Same problem :/

5. Travelscoop - July 7, 2006

Great tips, thanks. I am really trying to focus on RSS now, something I sort of avoided for a while. Anyway, anybody interested in above tip #4 is welcome to participate in my project! ๐Ÿ˜‰ I really do need people to help test out our new digg-style travel news filter thingy! Hey, it’s what we do! ๐Ÿ™‚

6. Geo - April 7, 2007

None of these suggestions will raise you one iota in the Google rankings. And that, in the final analysis, is what counts.

7. Amanda - April 7, 2007

You don’t have to have a high Google ranking to have a successful blog. What matters is readership, not hits.

8. Johnathon - June 13, 2008

Good tips!

9. bill blessing - August 7, 2008

How do I start a blog
Is there a monthly cost and how do I sell advertizement and what to charge if it comes to that point.I have no computer exp,other than checking my e-mail and searching the web.

10. Amanda - August 7, 2008

Starting a blog is actually very easy. If you wish to have a free blog with just standard layouts all you need is to register an account on wordpress or blogger. If you wish to place ads on your site, I recommend Blogger (www.blogger.com) with a Google Adsense (www.adsense.com) account. That’s how I put ads on both http://ad-mouse.blogspot.com and http://virginhousehunt.blogspot.com Google will automatically place ads on your site and you can use the same login for both sites.

11. drbillshares - August 24, 2008

Thanks for the great suggestions, Amanda!

Dr. Bill ๐Ÿ˜‰

Dr. Bill shares โ€“ on business acumen

12. Need a blog review and suggestions - Marketers Space Forum - January 21, 2009

[…] […]

13. Theo - March 17, 2009

Yes, Amanda! It’s so much more that just building links, and high Google rankings!!! I have always liked to leave comments on blogs even before I started one myself. It’s about personal relationships.

Oddly, I just got an email (Junk? mail/newsletter) from someone who is an affilliate marketer; it stated that leaving comments on others blog sites was terrible ‘advice’ and considered spam!?? Spam? I hope not. I enjoy reading blogs and leaving comments.

And thanks for the tips. I apppreciate them.

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