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(Apple Ads)^2 June 14, 2006

Posted by Amanda in Clear Tracks.

Apple has recently released three new adds in their “Get a mac” series. The great thing about this ad series is that it’s viral. After all, we’re here talking about it. The ads also represent the simplicity that most of Apple marketing represents.  There’s just a simple white background, no flashy images or loud music, just two people: John Hodgman and Justin Long.  The young man in the commercial you may recognize from the TV show Ed.

My favorite of these three ads is the Out of the Box commercial. What’s your favorite?

Go to http://www.apple.com/getamac/ads/ to see them 🙂

I’ve recently had to learn how to use a Mac for work, and I actually like them.  I didn’t think I would when I first started, but they are very userfriendly and easy to use.  The main problem we run into with them is that it’s hard to find good specialized computer programs for them.  We’re trying to find a good Customer Relationship Management (CRM) program, and while there are a couple options, there is not the wide variety available that there is for PC’s. 

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1. Jim - June 14, 2006

Mac OSX is the same on the new Macs as it was on the old but, somehow, the argument that they were a superior beast lost some of its lustre when they switched from the old IBM PowerPC processors to Intel.

I love the OS (UNIX rocks!) but I’m just not convinced the hardware is as unique as they’d like to have us believe.

As a matter of fact, very reliable sources have reported that Apple intends to start shipping Windows along with Mac OSX sometime in the near future. Or, at the very least, along with a tool that will let you run Mac OS and Windows at the same time. Should that come to pass, the distinction between the two will blur even more…

2. Amanda - June 14, 2006

That’s one of the main points in the new commercials is that you can run both Mac OS and Windows on it. It’s the “I’m a PC… I’m a PC too” commerical 🙂

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