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Getting Noticed September 5, 2006

Posted by Amanda in The Job Maze.
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Marketing Headhunter has been on my blog list for some time now, as Harry Joiner posts many informative articles which could be adapted to suit College Grads (if you’re a marketing major, or just looking for a job period, I encourage you to read some of his advice). One of his recent articles really caught my eye. How do you reach hiring managers when their gatekeepers are good at their jobs? Common advice is to send them an email directly. However, not all of them have their emails in an easily accessible. Here’s what Harry suggests:

So: If you want to send an email directly to your hiring manager, try visiting Whois Search and entering the URL of the firm you wish to solicit. After entering a special onscreen code, note the format of the email address of the firm’s Webmaster. Try sending an email to your contact using that format. See example. This trick is especially effective for Hoover’s users, who can lookup the names of the firm’s officers and copy multiple recipients in on the same email.

I encourage you to read the rest of the article here. After talking with Harry a little bit he added this opinion:

I think this tactic is especially differentiating for college grads. if you try this and it works — then you know your values are confluent with the hiring company’s. If they frown on this kind of unconventional, noise-busting personal marketing, then that’s useful to know as well.

So to all you College grads, don’t be afraid to take a few risks. It takes effort to break through the clutter.

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