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On the Brink… June 23, 2007

Posted by Amanda in The Job Maze.
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Did you ever have that moment as a kid where you’re at the local swimming pool and you decide you want to jump off the tallest springboard? So you pull on your arm floaties and march up to the long line of older kids waiting their turn. You’re so impatient to get to the front of the line. When it’s finally your turn you climb all the way to the top as quick as you can. Then, when you’re standing on the very edge of the board, you freeze. The magnitude of what you’re about to do finally hits you and you are so scared to take that final step off the edge…

Well that little kid right now is me. And no, I’m no longer seized by fear when jumping into the pool, but it is my last semester of college. And the waters below are not the crystal blue color of the pool, but the turbulent seas of the job market. I’ve had it all planned out for years. Just work hard and do well in school and then at the end, when college is over, there will be a wonderful job waiting. A place where everyone can’t wait to go to work every day and love what they do. The fact that it is well paying is just icing on the cake.

But it’s not that easy. There’s no guarantee on getting a job. Finding one that’s liked or even loved is even rarer. And yes, we live in the great United States where everyone should be able to succeed as long as they work hard. But it doesn’t always work like that. We’re in an age where personality tests and computer based resume screeners tell companies if they should hire us or not. And even if you do everything right that you can think to do, you may not even get an interview.

It’s a long ways down… Both exhilarating and terrifying…

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The Culture of Apple… June 17, 2007

Posted by Amanda in Clear Tracks.
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One of the most popular videos of my collection in VodPod is the 1984 Apple Commercial. Of course, I wasn’t around in 1984, but I was introduced to that video by my Integrated Marketing Communications teacher. Apple is a very fitting company to demonstrate IMC. From the top of the company to the bottom they represent the creative. The unique.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think They can change the world, are the ones who do. —Apple Computer