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Snapalope October 11, 2007

Posted by Amanda in Clear Tracks.
Tags: , , , , ,

Viral Marketing is one of the best ways to snag your audience in the saturated market. Viral marketing is best done with integrated marketing campaigns that combine stellar commercials, great websites, and overall, creative ideas!

One of the best examples (in addition to the Smirnoff Raw Tea commercial that I have discusses previously) is the Snapalope campaign put together by Slim Jim.  The campaign is built around the hunting of a fabricated creature called the “Snapalope”  a cross between an Antelope and a barrel of Slim Jims.   The Snapalope Hunting Association of America or the SHAA (www.shaa.com) has entire hunting guides devoted to how to catch the illusive prey.  On the website, they include copies of the commercials which have run nationwide (I’ve also linked to the commercials in the VodPod)



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