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Marketing 101 March 4, 2008

Posted by Amanda in A Better Mouse Trap.
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I saw this posted over at Marketing Headhunter today, and I just had to post it here.  This chunk of Gary Halbert’s retoric seems to exemplify the general concensus about marketing that I was taught in my college courses.  The main point being: Building the product your customer needs is more efficient than building a product and then convincing your customer that they need it.

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Comments»

1. Joe - March 26, 2008

Sometimes your customer may not know that they need what you have to offer.

2. Amanda - March 29, 2008

Indeed! That’s the case where you first have to inform the customer that there is need. A well trained salesforce can be a great tool for this, as well as informational marketing materials.

3. Find Your Niche « The Nature of Greatness - June 12, 2008

[…] is for every person.  You have to find the niche that you can fill.  As I mentioned in an earlier post about Gary Halbert, Building the product your customer needs is more efficient than building a […]

4. Mather - June 20, 2008

Somehow i missed the point. Probably lost in translation 🙂 Anyway … nice blog to visit.

cheers, Mather


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