jump to navigation

Are You Really Ready to Advertise? June 11, 2008

Posted by Amanda in A Better Mouse Trap, Business Tails.
Tags: , , , ,
trackback

John Moore over at Brand Autopsy highlighted an article from Advertising Age, where they recommended Jet Blue focus on its current customers and improving their experience rather than releasing a new campaign to promote the company.  This concept of improving the customer experience before spending the advertising money highlights a change in the advertising industry.  It’s the change from the hard sell to viral marketing techniques that are so prevalent now (as I mentioned over at Ad Mouse)

It also changes the job market.  No longer are advertising and marketing companies just there to create a great campaign, they are expected to be Brand Managers. Their job is to manage the entire experience that a customer has with a product.

I feel this has changed because no matter how great your advertising campaign is, if your product is not up to the customers expectations it is money wasted.  A happy customer tells 1 person.  An unhappy customer will tell 10.  So to end up ahead, you need to have a LOT of happy customers.  Raising customer’s expectations when the product hasn’t changed is not a good idea.

So ask yourself, before you spring for that new ad campaign.  Are you really ready to advertise?

Advertisements

Comments»

1. Are You Really Ready to Advertise? - June 11, 2008

[…] Read the rest of this great post here […]

2. Matt Hanson - June 11, 2008

Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

Matt Hanson

3. Amanda - June 12, 2008

Thank you Matt! Be sure to check out Ad Mouse as well

http://ad-mouse.blogspot.com

It’s more on the theme of your own blog 🙂


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: