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Ad Age: Depth and Authenticity September 8, 2008

Posted by Amanda in Clear Tracks.
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A unique store in SoHo NY

A unique store in SoHo NY

One of my favorite parts of Ad Age is their three minute video news briefs. For example, this past friday they talked with a high-end fashion store in NY that has differentiated itself by providing the history behind a piece of clothing. All of the clothing at Operations has a history behind: Fireman’s Jackets, Railroad worker pants, watchmaker shirts. The owner explains that what sells their product isn’t the style of clothing. A type of clothing can be duplicated easily. What sells the product is the history and the authenticity it adds to every piece of clothing.

3 minute Ad Age

Social Media Optimization September 3, 2008

Posted by Amanda in Business Tails.
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Back in June I posted a few tips from ABS-SEO on how to apply SEO when your site is mostly videos.  However, Search Engine Optimization has given way to Social Media Optimization (SMO).  Sites such as Technorati, Facebook, Myspace, Linked In… the list goes on and on, have affected the way everyone looks for information.  Don’t get me wrong, Google is still the king of the internet jungle, but Social Media sites may offer a way to reach a targeted audience.  So how do you make your site work with these new technologies?

seolinkbuildingtips4u came up with 5 tips that you may find handy.

  1. Increase Your Linkability
  2. Make Tagging and Bookmarking Easy
  3. Reward Inbound Links
  4. Help your Content Travel
  5. Encourage the Mashup

See the article at: 5 Rules of (SMO) Social Media Optimization « Seo Link Building Tips 4 u.