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Book Review: The World Is Flat June 24, 2008

Posted by Amanda in Business Tails.
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The World Is Flat

The World is Flat

The World is Flat, written by Thomas L. Friedman, is one of the books on my shelf not by choice of my own.  It was assigned reading during one of my undergraduate classes at the University of Missouri – Columbia.  Although I loved the class and enjoyed debating about E-Commerce with my professor, this assigned reading was the least enjoyable part of the class (despite its best-seller status).

In this book, I feel Friedman oversimplifies the changes that have occured in the 21st Century.  By his reckoning the world has become a level playing field for commerce.  While, yes, the advancements in communication and outsourcing have blurred the lines, I would not describe commerce as completely flat.  The likes of Walmart and Amazon see to that.

Overall I found this book extremely boring and would NOT recommend it, unless you need a bit of nighttime reading that will really put you to sleep.

Available at Macmillan for 16.00.

Rating: Pawprint

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Book Review: The Non-Designer’s Design Book June 17, 2008

Posted by Amanda in Business Tails.
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The Non-Designers Design BookThe Non-Designer’s Design Book

This book, by Robin Williams, is lots of fun to read and can help even the most design-challenged to take a new look at their work.  It provides the four basic principles of design and steps you through each one.  As any good design book should, it provides plenty of visual examples.  I love how it shows the before and after for each design piece.  A variety of design applications are shown, from business cards to newsletters to advertisements. 

In this book, Robin encourages people to break free of the 12pt font. “Let go of Times New Roman and Arial/Helvetica,” she also urges, “Just eliminate them from your font choices. Trust me. (Please let go of Sand as well.)”

I highly recommend this book for anyone who uses design in their job, either for the bi-monthly newsletter or national advertisements.  

Available at Barnes and Noble for $23.99. Also available as a part of a larger collection (I have not seen the entire collection, just this portion of it)

Rating: PawprintPawprintPawprintPawprintPawprint

Book Review: Who Moved My Cheese? June 10, 2008

Posted by Amanda in A Better Mouse Trap, Business Tails.
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I have always been an avid reader and so I keep a large stack of books on the shelf behind me.  I often flip through them for inspiration, whether it be a topic to write about for this blog or the direction for a new ad campaign.  So I’ve decided to share some of my favorite (and least favorite) books with my readers.  This weeks book is a fitting start, due to its mouse theme. 

 


Who Moved My Cheese?‘Who Moved My Cheese’

‘Who Moved My Cheese’ is a short story written by Spencer Johnson M.D. and it has long been proclaimed as a great book for managers; however, I would recommend this book for everyone.  It is essentially a parable about how people deal with change.  It encourages everyone to ‘Move with the cheese’ .  When said in any other context, this would have people looking at you strangely, but with this story its repetitive nature aims your focus inward.  At only 100 pages in length it is a very quick read (it’s even shorter if you skip the preface and recap).

This isn’t a book I read on a daily or even monthly basis.  But it is there sitting on my shelf and just glancing at its title can sometimes be the push I need to move in a new direction.  

Rating:   PawprintPawprintPawprintPawprint

Available at www.whomovedmycheese.com for $13.99